Glossary

Instagram DM terms, explained

Short, plain-English answers to the words you meet when you automate Instagram DMs.

An auto DM is a direct message sent automatically from your Instagram account when a fan does something, most often commenting a keyword on...

Comment backfill is when an Instagram automation goes back over comments that were posted before it was switched on and answers the ones...

Comment-to-DM is an Instagram automation where a fan comments a keyword on a post or Reel and automatically receives a direct message from...

DM automation is the use of software to send or answer direct messages for an account, based on rules you set. On Instagram, the most...

A follow gate is a step in an Instagram DM automation that checks, or asks, whether the fan follows the account. It usually sits between...

A keyword trigger is a word or short phrase that starts an Instagram automation when a fan types it. In comment-to-DM, a fan comments the...

A lead magnet is something useful you give away free, like a PDF guide, checklist, template or preset, in exchange for a fan's contact...

The messaging window is the 24 hours after a person last messaged a professional Instagram account. Inside it, the account, or a tool on...

A private reply is a direct message that a professional Instagram account sends to a person in response to their comment on a post or Reel....

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