Food creators: Instagram DM templates
Keyword: RECIPE
Say in the Reel: Full recipe with exact measurements? Comment RECIPE and I'll DM it to you.
FanRECIPE
YouHere's the full recipe with exact measurements 🍲 Tip: don't skip the tadka at the end, that's where the flavour is. Tap below to open it, and send me a photo when you make it! [Get the recipe]
Public reply: Recipe is in your DMs! 📩
Keyword: MITHAI
Say in the Reel: 5 Diwali sweets with just 5 ingredients each. Comment MITHAI for the recipe card.
FanMITHAI
YouYour Diwali mithai recipe card is here 🪔 All 5 sweets, 5 ingredients each, no mawa needed. Tap below to download it. Make one this weekend and tell me which one your family loved! [Download card]
Public reply: Sent! Happy Diwali in advance 🪔
Keyword: PREP
Say in the Reel: I prep a week of lunches in 90 minutes every Sunday. Comment PREP for my plan and grocery list.
FanPREP
YouHere's my Sunday meal prep plan with the full grocery list 🥗 Start with 3 lunches this week, not 7. Tap below to see it. Reply with your city and I'll tell you the cheapest swaps. [See the plan]
Public reply: Plan and grocery list sent 🙌
Keyword: TIFFIN
Say in the Reel: 10 tiffin ideas your kids will actually finish. Comment TIFFIN for the full list.
FanTIFFIN
You10 tiffin ideas, all ready in 15 minutes 🍱 I've marked the ones you can prep the night before. Tap below for the list. [Get the list]
Public reply: Tiffin list is in your DMs 📩
Keyword: CAFE
Say in the Reel: My honest list of the best cafes in the city. Comment CAFE and I'll send it.
FanCAFE
YouMy honest cafe list is here ☕ What to order, the price range and the best time to go so you skip the wait. Tap below to open it. Which area should I review next? [Open my list]
Public reply: Cafe list sent! Enjoy 😋
Keyword: STREET
Say in the Reel: 7 street food stops you can't miss in one evening. Comment STREET for my route.
FanSTREET
YouYour street food route 🌶️ All 7 stops in order, with what to try at each. Go hungry, and carry cash for the small stalls. Tap below for the map list. [Get the route]
Public reply: Route is in your DMs 🙌
Keyword: ORDER
Say in the Reel: Taking Diwali hamper and cake orders this week. Comment ORDER for the menu.
FanORDER
YouThank you for wanting to order! 🎂 Tap below for this week's menu, prices and delivery areas. You can place your order on that page. Questions about flavours or dates? Just reply here. [See the menu]
Public reply: Menu is in your DMs 📩
Tips that lift replies
- Deliver in the first DM. Instagram allows one private reply per comment, so put the recipe link or file in that first message. Upload a recipe PDF once in theZio's Products and every fan gets a private download link.
- Say the keyword on screen and in the caption. Fans comment what they can see. RECIPE on the final plating shot works better than a keyword hidden in the caption.
- One automation for a recipe series. With per-keyword delivery, MITHAI can send the sweets card and TIFFIN the lunch list from the same automation, each with its own file.
- Home bakers: link to your own order page. theZio sends the link to your menu, order form or payment page (Razorpay, Instamojo, a Google Form, anything you own). It does not take orders or payments for you.
- Old Reel suddenly trending? Choose last 24 hours plus new comments so fans who asked before you saved still get the recipe.
- Invite the follow after you deliver. Send the recipe, then invite fans to follow for the next one. Ask For Follow does this for you and delivers the freebie either way.
Frequently asked questions
Which keyword works best for food Reels?
RECIPE is the one fans already type, so start there. For a series, give each Reel its own word like MITHAI, PREP or TIFFIN so you can see which one drives the most DMs. Read what a keyword trigger is for how matching works; it ignores caps, so recipe or Recipe still gets the DM.
Can theZio take orders or payments for my home bakery?
No. theZio sends the fan a link to your own menu, order form or payment page, and you handle the order there. It can also deliver free files, like a recipe PDF, through a private download link.
What should I post for Diwali and the festive season?
Sweets, festive thalis, hampers and party snacks, posted about a week before each festival. The festive season content calendar has dated Reel ideas and keywords from Navratri to New Year.
Can I use these scripts with any auto DM tool?
Yes. The keywords, DMs and public replies work with any comment-to-DM tool built on the official Instagram API. In theZio, paste them into a new automation and it goes Live when you save. See pricing for the Free plan.