Fitness creators: Instagram DM templates
Keyword: PLAN
Say in the Reel: Want my free 4-week home workout plan? Comment PLAN and I'll send it to you.
FanPLAN
YouHere's your free 4-week plan! 💪 Start with week 1 today, 3 days is enough. Tap below to open it, and reply DONE after your first workout so I can cheer you on. [Get the plan]
Public reply: Sent it to your DMs! Check your inbox 📩
Keyword: MEALS
Say in the Reel: This is exactly what I eat in a day on a budget. Comment MEALS for the full list with grams.
FanMEALS
YouFull meal list with grams is here 🍛 Swap anything you don't like, the protein targets are what matter. Tap below to see it. [See the meals]
Public reply: Just sent you the full list 🙌
Keyword: FORM
Say in the Reel: Most people get this squat wrong. Comment FORM for my 5-point form checklist.
FanFORM
YouYour 5-point squat form checklist 👇 Film one set from the side and compare it with point 3, that's where most people break. Tap below to open it. [Open checklist]
Public reply: Checklist is in your DMs 🏋️
Keyword: HOME
Say in the Reel: No gym? Comment HOME and I'll DM you my 20-minute no-equipment routine.
FanHOME
YouHere's the 20-minute no-equipment routine 🔥 Do it 3 times this week. Bhai, consistency beats intensity, trust the process. Tap below to start. [Start routine]
Public reply: Sent! Go crush it 💥
Keyword: SHRED
Say in the Reel: Planning a wedding-season shred? Comment SHRED for my 8-week plan.
FanSHRED
YouYour 8-week shred plan is ready 📋 It has training, a simple diet template and a weekly check-in sheet. Tap below, and tell me your start date so I can check in. [Get the plan]
Public reply: Plan sent, all the best for the shred 🙌
Keyword: COACH
Say in the Reel: I'm opening 10 coaching spots this month. Comment COACH for details.
FanCOACH
YouThanks for your interest in coaching! 🙏 Tap below for how it works, what's included and how to apply. Reply here with your goal and I'll tell you honestly if it's a fit. [See details]
Public reply: Details are in your DMs 📩
Tips that lift replies
- Deliver in the first DM. Instagram allows one private reply per comment, so put the plan link in that first message, not after three questions.
- Say the keyword on screen and in the caption. Fans comment what they can see; one clear keyword beats three options.
- Ask for a small next step. "Reply DONE after your first workout" turns a freebie into a conversation, and conversations turn into coaching clients.
- Invite the follow, never demand it. Deliver the plan, then invite fans to follow for more. For coaching enquiries, answer the question and build trust.
Frequently asked questions
Which keyword works best for fitness Reels?
Short, obvious words tied to the promise of the Reel work best: PLAN, MEALS, FORM. Matching is case-insensitive, so fans can type plan or Plan and still get the DM.
Can I use these scripts with any auto DM tool?
Yes. The keywords, DMs and public replies work with any comment-to-DM tool built on the official Instagram API. In theZio, paste them into a new automation and switch it to Live. See pricing for the Free plan.
Should I ask fans to follow me?
Yes, as an invitation, not a condition. Deliver the plan, then invite them to follow for more; the freebie is what earns the follow. Read the follower growth playbook for how to do it within Meta's rules.