Fashion and beauty creators: Instagram DM templates
Keyword: LINK
Say in the Reel: Everything I'm wearing is linked. Comment LINK and I'll DM you the full outfit.
FanLINK
YouHere's the full outfit with links 👗 Top, bottoms, bag and shoes, all in one place. Sizes run a little small on the top, so go one up. Tap below to shop the look. [Shop the look]
Public reply: Links are in your DMs! 🛍️
Keyword: LIST
Say in the Reel: My 10 most-used products this month. Comment LIST and I'll send you the full list.
FanLIST
YouYour list of my 10 most-used products is here ✨ I've marked the budget picks under ₹500 so you know where to start. Tap below to open it. [Open the list]
Public reply: Sent the full list to your DMs 💌
Keyword: ROUTINE
Say in the Reel: This is my full night skincare routine for oily skin. Comment ROUTINE for every step and product.
FanROUTINE
YouHere's my full night routine, step by step 🌙 Patch test anything new for 2 days before adding it. Tap below for the steps and products, and reply with your skin type if you want a swap. [See the routine]
Public reply: Routine is in your DMs! 🧴
Keyword: CODE
Say in the Reel: I got you a discount on this. Comment CODE and I'll DM it to you.
FanCODE
YouHere's your discount code 🎉 Use it at checkout on the brand's site. Tap below to shop, and check the end date on the page so you don't miss it. [Use my code]
Public reply: Code sent, happy shopping! 🛒
Keyword: STYLE
Say in the Reel: One kurta, five ways to style it. Comment STYLE for my free styling guide.
FanSTYLE
YouYour free styling guide is ready 📘 Five looks from one kurta, from office to a festive dinner. Tap below to open it, and send me your look if you try one! [Get the guide]
Public reply: Guide is in your DMs! 💃
Keyword: SHADE
Say in the Reel: Can't find your foundation shade online? Comment SHADE for my shade-matching guide for Indian skin tones.
FanSHADE
YouHere's my shade-matching guide 💄 Check your undertone first, then match on your jawline in daylight, not on your hand. Tap below to open it. [Find my shade]
Public reply: Shade guide sent to your DMs ✨
Keyword: COLLAB
Say in the Reel: Brands, I'm planning my festive collabs now. Comment COLLAB for my media kit.
FanCOLLAB
YouThanks for reaching out! 🙏 Tap below for my media kit with audience details and past work. Reply here with your brand, product and timeline, and I'll get back to you. [See media kit]
Public reply: Media kit is in your DMs 📩
Tips that lift replies
- Deliver in the first DM. Instagram allows one private reply per comment, so put the link, list or code in that first message, not after three questions.
- Say the keyword on screen and in the caption. Fans comment what they can see; one clear keyword beats a caption full of options.
- Keep affiliate links honest. If a link or code earns you money, say so in the Reel or caption with a clear tag like #ad.
- Invite the follow after you deliver. Send the outfit or routine, then invite fans to follow for the next drop. The link arrives either way; the useful freebie is what earns the follow.
- Use one keyword per product family. LINK for outfits and ROUTINE for skincare keeps your DMs short and your analytics clear.
Frequently asked questions
Which keyword works best for fashion and beauty Reels?
Short words tied to what the fan wants: LINK for outfits, ROUTINE for skincare, CODE for discounts. Matching is case-insensitive, so fans can type link or Link and still get the DM.
Can I send affiliate links in an auto DM?
Yes. The DM can carry any link you choose, including affiliate links and discount codes. Disclose paid or affiliate links in the Reel or caption so your audience knows.
Can I use these scripts with any auto DM tool?
Yes. The keywords, DMs and public replies work with any comment-to-DM tool on the official Instagram API. In theZio, paste them into a new automation and switch it to Live. See pricing for the Free plan.
Should I ask fans to follow me in the DM?
Yes, as an invitation, not a condition. Deliver the link or guide, then invite them to follow for more. Read the follower growth playbook for how to do it within Meta's rules.