Course creators and coaches: Instagram DM templates
Keyword: LESSON
Say in the Reel: Want to try the first lesson of my course for free? Comment LESSON and I'll DM it to you.
FanLESSON
YouHere's lesson 1, free 🎓 It takes about 20 minutes. Do the exercise at the end, that's where it clicks. Tap below to open it, and reply DONE when you finish so I know how it went. [Open lesson 1]
Public reply: Lesson 1 is in your DMs 📩
Keyword: SYLLABUS
Say in the Reel: Everyone asks what's inside the course. Comment SYLLABUS and I'll send you every module.
FanSYLLABUS
YouHere's the full syllabus, module by module 📚 Who it's for, what you'll build and how long each part takes. Tap below to see it on the course page. Got a question? Reply here and I'll answer it myself. [See the syllabus]
Public reply: Sent you the full syllabus 🙌
Keyword: CHECKLIST
Say in the Reel: This 1-page checklist saves beginners weeks. Comment CHECKLIST and I'll DM it to you.
FanCHECKLIST
YouYour checklist is ready ✅ Drop your email below and I'll send it straight away, plus one short tip a week from my course. No spam, unsubscribe anytime. [Get the checklist]
Public reply: Check your DMs for the checklist ✅
Keyword: LIVE
Say in the Reel: I'm teaching this live this Sunday, free. Comment LIVE for the link to save your seat.
FanLIVE
YouYou're invited! 🎤 Free live class this Sunday, 1 hour, with Q&A at the end. Tap below to register on my page, and you'll get the joining link and a reminder there. [Save my seat]
Public reply: Link to register is in your DMs 🎤
Keyword: BATCH
Say in the Reel: The next batch starts soon. Comment BATCH for dates, timings and what's included.
FanBATCH
YouHere are the next batch details 🗓️ Start date, class timings, recordings and what's included are all on the course page. Tap below to read it. If you're unsure it fits your level, reply here and tell me where you're at. [See batch details]
Public reply: Batch details sent to your DMs 🗓️
Keyword: CALL
Say in the Reel: Not sure if coaching is right for you? Comment CALL and book a free 15-minute chat with me.
FanCALL
YouHappy to chat! ☎️ Pick a free 15-minute slot below. Come with one goal and one thing that's blocking you, and I'll tell you honestly whether coaching is the right next step. [Book a call]
Public reply: Booking link is in your DMs ☎️
Keyword: NOTES
Say in the Reel: These are my notes from 5 years of teaching this. Comment NOTES and I'll send the PDF.
FanNOTES
YouHere are my notes as a PDF 📝 Read the first two pages today, they cover the mistakes I see most. Tap below to download. Bhai, save it, you'll come back to it. [Download notes]
Public reply: Notes sent, check your DMs 📝
Tips that lift replies
- Give before you pitch. A free lesson, checklist or notes PDF shows how you teach. A fan who learns something from you is far more likely to open your course page later.
- Send people to your own course page. Keep the DM short and link to the page that already has the syllabus, dates and fees, so every fan sees the same, up-to-date details.
- Deliver files privately. In theZio you can upload a PDF once and send it as a private download link in the DM, and collect the fan's email on the way. Both are on every plan.
- Invite a reply. "Reply DONE" or "tell me where you're at" turns an auto DM into a real conversation, which is where coaching clients come from. Answer those replies yourself.
- Be honest about seats and dates. Only say a batch is filling up when it is. Students remember.
Frequently asked questions
Which keyword works best for a course Reel?
One short word tied to the promise of the Reel: LESSON for a free lesson, SYLLABUS for the course outline, BATCH for dates. Say it on screen and in the caption. Matching is case-insensitive, so lesson and Lesson work too.
Can I sell my course inside the DM?
Keep the DM for the free value and the link to your course page, where students can read the details and enrol. theZio sends the link and can deliver free files, but it does not take payments for you.
Can I send a free lesson as a PDF in the DM?
Yes. Upload the PDF in Products, pick it in the automation, and each fan gets a private download link in the DM. Read how to sell a course on Instagram without a website for the full setup.
Can I use these templates with any auto DM tool?
Yes. The keywords, DMs and public replies work with any comment-to-DM tool built on the official Instagram API. In theZio, paste them into a new automation and switch it to Live. See pricing for the Free plan.